Small Business Marketing – Three Tips For An Effective Strategy

Small business marketing is just like any other type of marketing, despite what many people (including so-called marketing consultants) will tell you. There’s no big secret to marketing a small business, except you need to remember marketing is a process and not an event. To market a small business effectively, you need to stop thinking of marketing as something you do once every now and again, and begin to think of it as something you need to do constantly. Many business will market themselves only when they realise the phone has stopped ringing, or the shop is empty. But this is the worst strategy to follow, and once you realise marketing is a process, your business will be much better for it, so so will your bank balance.

Three strategies for an effective small business marketing process

1. Create a marketing plan. If you really want to have a marketing process, you need a plan to follow. It doesn’t have to be complicated, but it should detail what you need to do every month, week, and sometimes every day. In effect, you are creating a marketing calendar, and then a plan to follow for the stuff that needs to be done regularly. This can be anything from a plan to send out a piece of direct mail or to run an ad in a magazine. Make the plan and stick to it.

2. Stick to your marketing plan. As mentioned above, you need a plan, and sometimes this can mean doing some marketing every single day. In fact, having a daily routine for your marketing is extremely effective, because it means you’re doing something constantly. One daily habit to get into is to send out an email to your customer list, since this can have a massive return on investment (ROI). Even better it’s quick to do, and cheap (almost free).

3. Keep going. You have to remember the effects of marketing don’t show themselves immediately, and the longer you do it, the more chance you have of success. You also need to remember the effects will increase over time, until each bit of marketing you do stands on the stuff you’ve already done, and that almost always makes for some very healthy profits.

This may seem a simple strategy to follow, but you may well be astounded at the results you get if you put it into practice and keep going. Just doing a few hours a week can make a big difference to your business, and within a year or so the effects can be incredible. The overall lesson is: don’t leave it until things get bad. Do it at all times (even in the good times) and watch your business thrive.

Small Business Marketing – Three Tips For An Effective Strategy

Steve Prescott is a direct response marketing consultant and business adviser. For powerful information about how to market your business effectively, beat your competition, and build your business value, grab a copy of his report Smart Business Power Marketing, a blueprint for creating a powerful lead-generation system using a mixture of traditional advertising and internet technology. Visit

A Business Owner’s Guide to Small Business Marketing Services

Are you looking for an effective way to boost your profits and establish strong online presence? If your answer is yes, it’s about time you look for a small business internet marketing company. Make sure to find one dedicated to creating web sites and strategies focused on achieving your success online. Your internet marketing company should offer affordable rates and deliver quality services. Here are two small business marketing services it should provide you.

Search Engine Optimization

One effective service that can give concrete results is Search Engine Optimization (SEO). Service providers consider this a popular online marketing strategy for web-based businesses. SEO specialists rely on its many methods to boost the traffic on client websites. Successful websites use creative and competitive SEO techniques to reach customers and generate more sales.

SEO is among many small business marketing services initiating a direct response. It is the only form of marketing that puts clients in front of targeted prospective customers who are looking exactly for what they offer.

This service increases the client’s brand visibility, as eight out of ten people find companies they eventually do business with online. Plus, the website works for clients 365 days a year, 24 hours a day with no time-offs. The site can be the business’s best salesman if set up correctly.

Recently, more online companies are getting more competitive. To stay ahead of the competitors, most small business internet marketing firms continue to search for valuable information and implement innovative SEO methods.

Some online businesses thrive while others fail. The reason for this is these businesses are not updated with the latest trends in internet marketing. SEO specialists must constantly study emerging trends to provide high and stable rankings for their clients.

Social Media Management

While many consider traditional marketing as “push” marketing, social media marketing is also known as “pull” marketing. Rather than broadcasting messages with the goal that the right people will see it, small business internet marketing firms pulls target audiences by listening to their needs, preferences, and responding with good solutions.

Some results from Social Media will be seen immediately, and some results will take longer.

After implementing social media management services, business owners should see an increase in the number of followers and friends in their websites and social media profile. Their networks will also expand rapidly. The increase depends on many factors including the size of the business’ current social media following and how involved they are with their community. They will soon see an increase in re-posts of their content and interaction with followers.

As interaction with the target market increases, relationships grow stronger. When this happens, the content of the web sites will be shared with more and more individuals across networks. This activity can increase site traffic, improve search engine rankings, and lead to higher profits.